Why Direct Traffic Analytics Are Misleading

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A common thing of sales and marketing campaigns is to get people to the website. assaying where your website traffic is coming from can give important perceptivity about how implicit guests are responding to your sweats. While you might suppose that should be a enough simple dimension to take, it’s not always so black and white. 

There's one issue with the way analytics tools report traffic that can be distorting your results. Once you understand what it is, you can take measures to set up campaigns in a way that maximizes your chances of getting the most accurate data so you can make the best opinions for your association. 

Why is direct traffic so high in Analytics?

The malefactor is the web traffic source called direct traffic. The reason why it’s so important to understand the nuances of direct traffic is that for utmost sites, it’s their largest traffic source. utmost people assume that direct traffic is coming from users that are directly typing in the website URL – people who formerly know about you and what they want from your site. 

While that's true, there's much further to the story. Website traffic is labeled “ direct ” when it comes from any source that ca n’t else be tracked- and there are a lot of reasons why traffic might not be directly tracked.

Then are some of the types of traffic that can show up as direct 

• Directly typing the URL 
• Bookmarks 
• Email marketing 
• Links Bedded in documents 
• Shortlinks 
• Mobile apps 
• https vs http issues 
• Google misreporting 
• Links decoded in JavaScript 
• Missing analytics codes 
• Cross-device browsing 
• Spam issues 

The Solution Tracking Links 

You can use tracking links in your marketing campaigns to increase the liability your traffic will be properly tagged. Tracking links are comprised of the standard URL with a tracking commemorative attached to it. When someone clicks on a tracked linked, they ’re tagged with that particular source. For illustration, if you produce a landing page and want to announce it on Facebook, you can create a unique tracking link for that advertisement. 

Data is meant to give you a more detailed picture of what’s passing, but because of its complexity, it’s not realistic to suppose that you ’ll be suitable to get point accurate data 100 of the time. Continually heightening your understanding of data collection and analysis can help you make smarter opinions about what marketing campaigns drive the best results for your organization.